Honored to illustrate the tapestry pattern detailing the full story of Häagen-Dazs from source to spoon. Within the tapestry are illustrations of the brand’s foundation, details of its global search for the perfect ingredients, nods to the founder’s inspiration, and ending with Häagen-Dazs’s first retail store and a table-scape of key ingredients. Applied across the brand’s packaging, collateral and messaging.
Client: CBA Design | Illustration: Luke Bott | Photography : Sara Remington | Food Styling: Kim Kissling